Our research team
We are dedicated to developing advertising to impact on Veteran suicide prevention actions
Effect of Mass Communication on Veteran Suicide Prevention: Help Seeking & Firearm Safety Behaviors
We are a collaborative team from academic institutions, public, private and non-profit agencies dedicated to using Veteran focus groups, feedback surveying processes and state of the art marketing techniques to build our Public Health Messaging program to prevent Veteran suicides.
Take our research survey to help us improve our advertising and so we can better understand your thoughts about suicide prevention and firearms.
Check out our Campaign Launch Video!
Medical College of Wisconsin
MCW/COMPREHENSIVE INJURY CENTER
Sara Kohlbeck, MPH
Project Team Role: Co-investigator/data analysis
Stephen Hargarten, MD
Bertrand D. Berger, Ph.D., Psychologist, Principal Investigator
Michael McBride, M.D. Psychiatrist, Veteran Consultant & Focus Groups
Captain John D. Mason Veteran Peer Outreach Program
Mark Flower, Veteran Peer Outreach Specialist, Focus Group facilitator
Chris Swift, Veteran Peer Outreach Specialist
War Memorial Center, Milwaukee
Dan Buttery, President & CEO, Director of Marketing and Advertising
Jim Held, Creative Advertising, Graphic design
Mary Bridges, Creative Advertising
Jim DeKoch, Creative Advertising, Director, Video Production
Iheart Advertising Team
Gun Shop project of Wisconsin, State of National violent death reporting system
Wisconsin, Team lead for the Wisconsin VA’s Governor’s Challenge, State of Wis.,
Project Team Role: Firearm storage messaging, State of Wi statistics on Violent death data
Michael McBride, MD
Project Team Role: Focus groups/Message development/Veteran consultant
Denis Birgenheir, Ph.D.
Project Team Role: Message, survey & logic model development, dissemination plan